JAMBO ASALI, a premier Tanzanian honey brand under Tanzania International Bee Co. Ltd, has taken a significant step toward expanding into the global market after a strategic meeting with international traders from the United Arab Emirates (UAE) following its successful participation at the Saudi Food Show.
Today, May 28th, 2025, JAMBO ASALI met with high-level representatives of an international trading consortium from the UAE, where fruitful discussions were held regarding investment opportunities and the export of Tanzanian honey to the Emirates and broader Middle East region. The UAE traders expressed strong interest in partnering with JAMBO ASALI to bring Tanzanian honey to their markets, citing its high quality, natural origin, and unique flavor profiles derived from Tanzania’s Miombo woodlands.
WHAT JAMBO ASALI AGREED?
Both parties reached a preliminary agreement to initiate the pre-arrangements necessary for a structured import-export framework between Tanzania and the UAE. These discussions will pave the way for compliance with bilateral trade regulations, quality assurance certifications, and logistical alignment for large-scale honey exports.
“This meeting marks a major milestone for our brand,” said the Managing Director of JAMBO ASALI. “We’re proud to announce that our Miombo Honey will be positioned as the iconic Tanzanian honey brand entering the UAE market in the coming weeks. This partnership is not just a business transaction—it’s a bridge between communities, ecosystems, and markets.”
The Miombo Honey brand, harvested from the rich biodiversity of Tanzania’s Miombo woodlands, is gaining recognition for its medicinal qualities, purity, and sustainability. It is produced by local beekeepers and processed through the state-of-the-art Kibondo Honey Processing Center, ensuring global standards of quality.
The UAE partnership aligns with JAMBO ASALI’s long-term vision to position Tanzania as a global leader in natural honey production while empowering local communities through inclusive and sustainable beekeeping value chains.
As JAMBO ASALI gears up for this international breakthrough, the company invites more global partners to join its journey in promoting ethical sourcing, premium natural products, and impactful trade relationships rooted in Africa.
